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4 2024 Beauty Trends: an Incubator’s Perspective

• Purpose-Driven Brands
• Inclusive Beauty Narratives
• Category Blur
• Sustainable Mindsets

The 2024 Trends of Beauty

• Sustainable scrutiny & consumer practicality
  “want organizations to step up and show proof of their eco pledges.”
• The pragmatism-value-wellness interface
   “Demonstrate your value proposition and clearly communicate the benefits of your offer.”
• Technology, technology, technology
• Me, me, me

Skin Care Outlook 2023

• Customized products and mass market convenience
• Body care that delivers self-care
• Japanese beauty tapping into the skinimalism trend
• Skin-care-savvy consumers turning to clinical brands
• Innovative ingredients with a strong sustainability story
• The burgeoning ingestibles and men’s skin care markets
• Brands committing to healing humankind from the inside out

Product Spotlight: Dermocosmetics

1. DERMOCOSMETICS: A BOOMING MARKET
2. PSYCHO-DERMATOLOGY FOR TREATING STRESS-RELATED SKIN ISSUES

Beauty in 2021 and beyond

1. Mindful shopping : Blue Beauty
2. Personal advice and analysis
3. ‘Experience’ to feel cosseting
4. Wellness to be an ever-bigger priority

Trending in 2020 and beyond – has COVID-19 changed beauty forever?

1. Dial up digital
2. Safe & Sound
3. Cocoon
4. Community Spirit
5. Minimalism

ITC’s Savlon launches ‘world’s cheapest’ hand sanitizer

New trends in personal hygiene products following the outbreak of Covid-19

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To 2020 and beyond: the next decade of beauty

The trend of 2020

1. Natural, natural and natural
2. In the mood for beauty
3. Cruelty-free, but not just for animals
4. Less is more
5. The cycle of life