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4 2024 Beauty Trends: an Incubator’s Perspective
- Purpose-Driven Brands
- Inclusive Beauty Narratives
- Category Blur
- Sustainable Mindsets
The 2024 Trends of Beauty
- Sustainable scrutiny & consumer practicality
“want organizations to step up and show proof of their eco pledges.” - The pragmatism-value-wellness interface
“Demonstrate your value proposition and clearly communicate the benefits of your offer.” - Technology, technology, technology
- Me, me, me
Skin Care Outlook 2023
- Customized products and mass market convenience
- Body care that delivers self-care
- Japanese beauty tapping into the skinimalism trend
- Skin-care-savvy consumers turning to clinical brands
- Innovative ingredients with a strong sustainability story
- The burgeoning ingestibles and men’s skin care markets
- Brands committing to healing humankind from the inside out
- DERMOCOSMETICS: A BOOMING MARKET
- PSYCHO-DERMATOLOGY FOR TREATING STRESS-RELATED SKIN ISSUES
- Mindful shopping : Blue Beauty
- Personal advice and analysis
- ‘Experience’ to feel cosseting
- Wellness to be an ever-bigger priority
- Dial up digital
- Safe & Sound
- Cocoon
- Community Spirit
- Minimalism
New trends in personal hygiene products following the outbreak of Covid-19
The trend of 2020
- Natural, natural and natural
- In the mood for beauty
- Cruelty-free, but not just for animals
- Less is more
- The cycle of life
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